Tag: insight

 
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What is Wix?

Wix is an easy to use online website builder with over 90 million users. Although you can use it to create stunning websites, it has a few major downsides..

 

Why don’t we recommend it?

AJAX Centered.

Most websites use a combination of HTML, PHP, and CSS to lay out their pages. Although Wix is no different at its core, it does have one quirk that could cost you.. All of it’s code is loaded through AJAX.

Wix Javascript code
Wix AJAX code

To the less savvy, this may not mean a lot. Those with a background in web design know that you should use the least amount of JavaScript possible in your webpage. As AJAX is a combination of both JavaScript and XML, it too should see limited use. Let me explain:

 

JavaScript is used to program the behavior of web pages. It can be found in any animated aspect of a web page. If a lot of scripts are ran on the same page, your users may begin to have declining performance resulting in increased load times. This increase in load time will result in a decrease of site visitors. Especially those who may be using a mobile device.

More importantly, for those users who may have JavaScript disabled, this means your website will be completely invisible! Dont believe me? Here’s an experiment you can try:

  1. Visit any Wix site.
  2. Disable JavaScript in your browser.
  3. Reload the page.

You will be met with a blank – white screen.

 


 

Mobile Friendliness?

Alongside simply needing your site to load, your site must be mobile friendly. As of April 21, 2015, mobile friendliness is now a major Google ranking factor.

In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. -Google

Although Wix boasts about having great features for their desktop site, their mobile setup is lacking. Many users have stated that, alongside having issues with layout, their mobile sites tend to look nothing like their desktop sites – a common issue with WYSIWYG editors.

One of the more commented on issues states that font styles sometimes fail to carry over to the mobile site. Although seemingly minor, a site’s font says a lot about its purpose.

 

Summary

For DIY, Wix is a reasonably easy to use platform and a viable solution. It can help you to quickly set yourself up with a face for your business or organization. However, remember the issues we discussed above.

Although most people don’t mess with disabling JavaScript in their browser, you will always have those people who do. Remember, when building a site through Wix, you risk loosing those visitors who may have JavaScript disabled.

“In the USA, 94% of people with smartphones search for local information on their phones.” Remember, if this 94% is browsing the web on their smart phone, they want that browsing experience to be best suited to their device. If your mobile website represents something you might find in the bottom of a blender, your visitors probably won’t approve.

Why loose those visitors when, ultimately, you could prevent it from the start.